CFL ANNOUNCES NEW PARTNERSHIP WITHKUBOTA
TORONTO - TheCanadian Football League is proud to announce that Kubota Canada is the latestto join its growing roster of leading companies who are CFL partners. The threeyear partnership agreement sees Kubota become the official tractor &utility vehicle of the CFL, playoffs and Grey Cup.
"As our season builds towards the Grey Cup, our game off the fieldcontinues to strengthen by adding partnerships with tier one brands likeKubota," said CFL Commissioner Mark Cohon.
Kubota becomes the fifth new official Canadian Football League partner thisseason, helping the CFL grow sponsorship revenue in 2011 by 16 per cent.
As an official partner, Kubota receives the right to use CFL and Grey Cupintellectual properties, promotional rights, digital advertising, signage andin-stadium exposure throughout the playoffs and Grey Cup.
This is the first time Kubota has partnered with the CFL.
"TheCFL is such a natural fit for our Kubota brand, our dealers, and of course, ourcustomers," said Ross Wallace, President of Kubota Canada. "Throughour partnership with this uniquely Canadian sports property, we are excited tooffer our dealers and customers some exciting opportunities to win greatprizes, including trips to the 100th Grey Cup next year in Toronto. All of us atKubota along with our 150 dealers right across Canada look forward to thispartnership with the CFL as we continue to grow our brand awareness across thecountry."